For any new author, trying to establish an audience is one of the most difficult things we face. Before the age of self-publishing through Amazon, B&N et al., if you weren’t picked up by a publisher then getting your work in front of people was a very difficult and time-consuming process. Nowadays, anyone can write a novel and have it visible to the public in moments.
The downside of that, of course, is a massive increase in competition. Instead of a shop with hundreds of books vying for readers’ attention, there are hundreds of thousands on Amazon. It’s a bookstore of near-infinite shelves, and if you’re not at the front table, it’s a journey you have to persuade your customers to make.